Reporter Stephanie Janetos of Galore.com recently interviewed makeup maven, Doe Deere. The interview was requested after Deere was honored for her entrepreneurship by Self-Made Magazine, says the article. Janetos was curious to learn how Doe Deere and LimeCrime began.
It all began for Doe Deere as a child in her native Russia, she tells the reporter. She has always had a deep affinity for colors and art. Deere says that she was constantly doodling with crayons and paint. She took it a step further when she began experimenting with her mother’s cosmetics, the article states. She says that color remains her passion, and she is amazed to this day to realize that she is making money doing what she loves.
A memory that she shares with Janetos was back when she was a nine-year-old. Deere and some of her friends were having play séances, and they wanted to have costumes. She says that she got material and different clothes together to make witchy costumes. They used her mother’s makeup to paint dramatic colors on their faces. This was one of the first times Doe Deere designed a complete costume. Deere kept experimenting with flashy makeup colors as she got older. These experiments later helped her develop a makeup line of her own in 2008, says the article.
When she came to America, she and some of her friends started touring as a band. Since her mother had taught her how to sew as a child, she designed all of the outfits for her band mates, the article explains. It was not long until fans started asking the band how they could get costumes like they wear.
Inspired by the interest, Deere launched an eBay store in 2004 to sell her designs. She took the name of her favorite color with a rhyming word and named the store LimeCrime, says the article. Deere still likes how playful the name sounds and how it represents a new trend in makeup and fashion.
She developed makeup to match her colorful outfits she designed. The makeup was so popular that its sales soon eclipsed her clothing line. Now, LimeCrime deals exclusively in makeup, says the article. It is an Internet-based business that gives Deere lots of attention on social media. Her loyal customers, who she calls Unicorns, share her panache for vivid colors, she tells the reporter.
Doe Deere also mentions famous women who have been inspirational for her, such as Stella Rose, Elena, and Dita von Teese. She also spoke her admiration for various female business gurus. It is her desire to inspire other women like herself to stand up and be an entrepreneur.
Follow Doe Deere @doedeere